Food grown close to home is almost always fresher. Kentucky Proud is the official agricultural marketing brand of the Kentucky Department of Agriculture. It was created to encourage Kentuckians to buy locally grown produce and locally made food products. To help Kentucky Proud make an emotional connection between the grower and the customer, we showed the care and attention that a Kentucky tomato farmer gives his crop in this TV commercial. To capture some of the beautiful footage, we had to be up before sunrise. It was well worth it.