Louisville Slugger “Softball” Campaign

Louisville Slugger builds performance-enhancing technology into its TPS softball bats and gloves. But you’d never know it by looking at them. So, we placed them in the hands of professional softballers. This allowed us to contrast the low-key appearance of the TPS gear against the sweaty, muscular appearance of these elite athletes. Headlines and copy then brought it all home by explaining how the equipment allowed these athletes to play at a higher level.