To increase brand loyalty and broaden its appeal to new customers, Cummins Home Power wanted to build its own social media presence. For its Facebook and Instagram channels, we developed a comprehensive social media strategy which included a variety of content pillars. This led to us producing five to eight posts a month. In 2023, our work drove a quarter-over-quarter improvement of 15.3% for organic social engagement on Instagram and a 5% quarter-over-quarter improvement in engagement on Facebook. Here are some of my favorites from the 100+ posts I helped produce over the years.
Posts
