When it comes to selling cancer centers, success stories are gold. This radio spot had all kinds of built in drama. A speaker with a speech impediment because of her treatment…a beat-the-odds story, plus a wicked twist at the end. I interviewed Mary Carter before helping her write and record this spot. I can’t even begin to tell you how smart, brave and impressive this woman was. I feel privileged to have had a role in sharing her story with the world.
Radio Spot