Ebonite “The Bomb” Spot

The name of the bowling ball is probably not politically correct anymore. But, at the time, it was a lot of fun. As part of the launch for its explosive new bowling ball, Ebonite wanted a TV spot to run during televised bowling tournaments.

Drawing on our love of crime drama and robots, we came up with a scenario of a bomb squad being called in to defuse a potential threat. Only, we discover that the threat is not really a threat and the bomb disposal robot has a mind of its own.