Greater Louisville Association of Realtors

A good Realtor keeps homebuyers from making mistakes. With this campaign, we used the power of comedy and sound effect to dramatize things that could go horribly wrong if you don’t have the trusted advice of a Realtor when you purchase a home. Truth is stranger than fiction. The “Swimming Pool” spot was based on a real situation that a real estate friend of mine actually encountered.

Radio Spots

“Swimming Pool”