Indiana High School Athletic Association “Mental Attitude” Campaign

Every year, the Indiana High School Athletic Association chooses six student-athletes who not only display athletic prowess but academic achievement, citizenship, sportsmanship and community service. They’re then honored in a full-page ad in the Indianapolis Star and on high-visibility outdoor boards during the final state tournaments. To emphasize just how extraordinary these six young men were off the field, we name dropped some of the greatest academic minds of all time in the headlines to show just how competitive these athletes were in the classroom.

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