Kentucky Dept. of Education “Lifetime Earnings” Campaign

The numbers are shocking. If you have a college degree, you can expect to earn over a million dollars in your lifetime. To encourage more Kentucky high school students to go to college, we created a series of entertaining radio spots that would emphasize the lifetime earnings. I don’t know who laughed more: the students who heard the final spots or everyone in the recording studio during production.

Radio Spots

“Dr. Sinister”
“Prize Patrol”