Kentucky Lottery “Powerball Escapes”

To promote a new $10 million minimum jackpot and cash option for Powerball, the Kentucky Lottery asked us to create a spot that would communicate the big news. We took the news angle literally. We created a fake news story about how the changes led to a giant Powerball breaking free of a scientific lab. Fun spot for a fun client. This one was a national Addy finalist.

Television Spot