Louisville Zoo “White Tiger” Spot

When the Louisville Zoo acquired a white tiger, it wanted to use the new attraction to drive the gate. While it wanted to do a local :15 TV spot, it only had a shoestring budget. The slim budget didn’t stop us. Using a stock photo, we used SFX software to slowly drain the color out of the tiger’s fur and change the eyes to blue. It was a simple, elegant and slightly hypnotic solution.

Television Spot