Maker’s Mark Campaign

The first super premium bourbon, Maker’s Mark had developed both a loyal following and an irreverent personality. It had also developed a marketing challenge: Its advertising wasn’t communicating “top shelf” to entice new whiskey lovers to become fans. Our job was to keep Maker’s unorthodox personality but give it a more upscale look. In the first year of this campaign, Maker’s saw a 23% jump in its growth rate. In the second year, an 18% jump. Now, results like those are worthy of a toast!

Print Ads

Outdoor