The Student Loan People Radio Campaign

The Student Loan People (aka the Kentucky Higher Education Student Loan Corporation) is a quasi-state agency and Kentucky’s only nonprofit student loan lender. Because of its nonprofit status, it can charge low or no fees for the same loans that banks offer. To get the word out to college students and their parents, we created a series of humorous radio :30 spots that emphasized the low/no-fee advantage.

“Banker’s Son”
“Physics Class”