University of Louisville Football
To help spur season ticket sales for U of L Cardinal Football, we took over an outdoor board near both Cardinal Stadium and the campus. The placement was ideal for communicating with our target audience of U of L loyalists who would pass by it everyday. Of course, the message and the spectacular propping only made the message stick out that much more. Football is entertainment. So was this outdoor execution.
![](https://gosselincreative.com/wp-content/uploads/2017/01/UofL_Seats_Outdoor.jpg)