Riverview Health, a 156-bed hospital in Noblesville, Indiana, is the closest hospital for many residents of Hamilton County. Yet, potential patients would often bypass it, opting to travel to the larger hospitals in nearby Indianapolis. The perception was that the smaller, closer-to-home hospital could never provide the same level of care. Our job was to convince these residents that Riverview could provide both expertise and compassion. Our solution was to show real people talking about what they expect, want and need from a hospital and that all these qualities are present at Riverview Health.
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