Cummins “Ahead of the Curve” Campaign

A major engine manufacturer to the rail industry for over 70 years, Cummins wanted to reinforce its position as a premier supplier with an outstanding support network. At the same time, it wanted to highlight its advancements in both clean-diesel and hydrogen fuel cell technology.

Under the theme of “Ahead of the Curve,” my team and I were able to position Cummins as forward thinking and ready to help customers meet both their business needs and environmental and sustainability goals. The campaign included print and digital ads, brochures and more.

A virtual rail event attracted over 170 customers, and more than 400 registrants requested more content following the event. Keep in mind that the buying cycle for railroad engines is approximately 30 years. So, when these customer buy, they buy big.

To stay top of mind, we also sent premium “Ahead of the Curve” holiday gifts to top prospects. Gifts include posters, an illustrated calendar and a build your own QSK95 Lego® kit.

Lego® Holiday Gift