Cummins “Fleet Leasing” Campaign

To increase sales of its engines to rental fleets, Cummins asked us to create a pulling strategy targeting businesses that rely on trucks to do business. We created targeted banner ads to bring them to the Cummins website where they could download sales sheets touting the advantages of renting vs owning. The ultimate goal was to drive them to the fleet leasing companies and to spec Cummins engines in their rental vehicle orders.

Banner Ads

Sales Sheet